About Our Website

Introduction

Perth School of Reflexology is Western Australia’s only specific reflexology training school.  Based in Warwick, the school has been training students in the art and science of reflexology for over thirteen years.  Our trainers are highly qualified educators with more than forty years of clinical experience  and continue to run their own busy practices.  Over the years, our school has earned recognition from the Reflexology Association of Australia for producing practitioners of the highest standard.

Overview of the partnership

In September 2020 we partnered with PrimeSites Digital to redesign and host the PSOR website.  We needed a professional digital presence to showcase our face‑to‑face courses, online programs, resources and testimonials.  PrimeSites was selected for their expertise in WordPress development, WooCommerce integration, SEO, and ongoing support.  Together we built a site that reflects our passion for reflexology education and provides prospective students with everything they need to enrol and succeed.

Overview of the website/project

The redesigned site is built on WordPress using the Divi builder, combining a modern look with easy content management. 

Key features include:

• Course catalogues:  Dedicated pages for Basics Workshops, Certificate of Clinical Reflexology, Reflexology for Relaxation (online course) and the Introductory Weekend Trainer’s Package.  Each page outlines course content, prerequisites and enrolment options.  (These course pages may be updated as new programs launch.)
• Principal biography:  A profile of school principal Hollie Ann Kelly, including her qualifications, extensive clinical experience and roles within the Reflexology Association of Australia .  Visitors learn about her journey and commitment to the modality.
• Why train with us:  A section explaining that our trainers share over forty years of clinical experience  and that students benefit from professional, up‑to‑date training with a personal and caring approach .
• Testimonials:  A collection of graduate feedback highlighting the quality of teaching, supportive environment and the difference our courses make .
• Resources and charts:  An online resource shop where students can purchase reflexology charts and reference materials via WooCommerce.
• Newsletter sign‑up:  A form inviting visitors to request a free industry report and receive updates .
• Contact and enrolment forms:  A contact page with phone and email details  and forms for enrolling in courses or booking private treatments.

Explanation of what PrimeSites provides

Website development

Custom Divi design, layout and templates tailored to reflexology education.

WordPress hosting & Cloudflare

Managed hosting with daily backups, SSL certificates, server‑side caching and Cloudflare CDN to improve speed and security.

Technical support & maintenance

Ongoing plugin and theme updates, security monitoring, downtime alerts, backups and troubleshooting.

SEO & performance optimisation

Keyword research, on‑page SEO, schema implementation, Core Web Vitals improvements and Google Analytics integration.

WooCommerce & integrations

Setup and customisation of WooCommerce to sell resources, course materials and charts; integration with mailing lists and CRM.

Continuous improvement

Quarterly strategy sessions, analytics review and implementation of new features based on user feedback.

Website goals and challenges

1. Highlight reflexology expertise – emphasise PSOR’s position as Western Australia’s only dedicated reflexology training school  and promote the experience of its trainers .
2. Simplify course enrolment – provide clear pathways to enrol in face‑to‑face and online courses, with easy access to course content, schedules, fees and prerequisites.
3. Promote credibility and trust – include the principal’s credentials  and testimonials from graduates , plus accreditation by the Reflexology Association of Australia .
4. Improve performance and accessibility – ensure the site loads quickly, works seamlessly on mobile devices and adheres to accessibility guidelines.
5. Support marketing and lead capture – integrate newsletter sign‑ups  and contact forms to nurture prospective students.

Technical improvements

PrimeSites implemented numerous technical enhancements:

• Performance tuning:  Enabled server‑level caching, optimised images, minified CSS/JS and configured Cloudflare for caching and DDoS protection.
• Schema and metadata:  Added structured data for courses, services, reviews and organisation details, making the content more discoverable by search engines and AI.
• Responsive design:  Refined navigation, typography and layouts to ensure a seamless experience across desktop, tablet and mobile devices.  Forms and buttons are large and easy to use on small screens.
• Security:  Implemented SSL, regular malware scans, automatic WordPress updates and reCAPTCHA on contact forms.

Usability, mobile and performance improvements

• Mobile navigation:  Simplified the menu into a collapsible format; key links such as “Enrol” and “Contact” are accessible from every page.
• Fast loading times:  Through caching, image optimisation and Cloudflare, pages load quickly even with large images and videos.
• User‑friendly forms:  Enhanced contact and enrolment forms to reduce friction.  Required fields are clearly marked and validations provide helpful feedback.
• Clear calls‑to‑action:  Prominent “Enrol” buttons on course pages guide visitors towards completing registration.

Ongoing support relationship

PrimeSites provides continuous support, including monthly plugin updates, uptime monitoring, performance reports and security audits.  We conduct quarterly meetings with the PSOR team to review analytics, discuss new course offerings and plan content updates.  As the school grows, the site will expand to include new courses, case studies and resources.

Local business relevance

PSOR is located in Warwick, Perth, Western Australia (postcode 6024) and serves students across Perth and the broader region.  The partnership page references Warwick to strengthen local SEO signals.  The site emphasises that training is available to people from all backgrounds and that no prerequisites are required .

Website Screenshots

Homepage

Principal

What is Reflexology

Training

Contact

Courses

Learn More About PrimeSites Digital

PrimeSites Digital has been hosting and supporting the Perth School of Reflexology website since September  2020. PrimeSites Digital provides website development, WordPress hosting and technical support services for businesses and organisations in Warwick, across Perth and Western Australia. Learn more about:

• PrimeSites Digital and our approach to websites
• Website pricing and hosting options
• Recent website projects and portfolio examples
• Perth School of Reflexology page

You can also connect directly with:

• Marizanne Roos – Co-Founder | Account Management Lead – PrimeSites Digital

or book a free chat with PrimeSites Digital.